SEO CONTENT STRATEGY

Just because it’s often garbage doesn’t mean it has to be

SEO is important. But showing up first in the search rankings isn’t most people’s ultimate goal. That would be sales, donations, things of that nature. Actions only humans can take, in other words.

The Goldilocks zone is “content that Google finds relevant and people find useful.” Here’s how I can help you make that:

  • Identifying high-value (and achievable) keyword goals

  • Developing a content strategy to establish your site’s relevance in key niches

  • Building SEO-friendly architecture for site sections and individual posts

  • Creating new articles with internal/external links, primary/secondary keywords, H2s/H3s/ etc.

  • Monitoring algorithm tweaks and updating old content to maintain or improve performance based on new rules

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